Proper Training.
Consistently & Diligently applied.
ARETE
Is Personal Training right for you?
Contact us to schedule an hour long complimentary consultation where we will go over your goals and training background and introduce some basic movements
One-on-One Training
Weight Loss
Strength Training
Conditioning
Physique
Sports Performance
Nutrition
As low as
$60/session
Pricing is based on packages of one-on-one sessions. Arete is a training studio focusing exclusively on one-on-one personal training.
ἀρετή
a·rête
Arete is an ancient Greek concept roughly translated as virtue or excellence, but it is perhaps best understood as a duty towards oneself to realize your full potential. As writer and philosopher Robert Pirsig puts it “arete implies a respect of the wholeness or oneness of life, and a consequent dislike of specialization.” I came across the concept of arete during my graduate studies in philosophy and it became a big part of what motivated me to begin resistance training in the first place. I had been neglecting my body and my physical capacities for a long time, focusing only on academic and intellectual pursuits. I firmly believe every single person should be doing some form of progressive resistance training. Resistance training is critical for improving metabolic health, bone density and slowing cognitive decline, and is integral to achieving one’s full potential as a powerful and capable person.
Alex Villarreal
I began my training journey nearly a decade ago. I was extremely weak, severely underweight, and struggling with anxiety and depression. Progress was slow and difficult; but during this time, I became obsessed with learning the scientific principles behind proper training, which helped me push forward. Eventually, my training began to have a profound impact on me, both physically and mentally. This transformation was infectious, and I soon began training my family and friends. I then decided to drop out of my graduate program in psychology to pursue training full time.
Since starting my training business five years ago, I have coached people of all shapes and sizes, from all walks of life, from former D1 college athletes to 70 year old grandmothers. When diligently and consistently applied, proper training will have powerful and transformative mental and physical effects on a person. It is my mission to share these benefits with every one of my clients.
Certifications:
National Strength & Conditioning Association – Certified Strength & Conditioning Specialist
BioForce Certified Conditioning Coach
Precision Nutrition Level 1, Certificate in Exercise Nutrition
Westside Barbell Certificate in Special Strengths
Featured Training Styles
Working with a personal trainer means that you get the style and schedule of training custom fit to meet your needs. Pricing varies depending on need and frequency of training.
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Testimonials
“I have been weight training for a few years after years of bike riding and running. Weight training has increased my muscle mass and maintains my fitness level through the long rainy Portland winter. Alex has been extremely good at programming my workouts for my particular needs. I’m 69 years old and I will never give up weight training with Alex as my trainer. His training philosophy is based on scientific research and he includes nutrition planning.”
“I’ve been training with Alex for the past two years and I am thrilled with how far I’ve come. I had never been in a gym and had a lot of anxiety about being in one and just working out in general. Alex has been compassionate, knowledgeable and motivating in helping me to achieve my fitness goals and overcome that anxiety. I can’t imagine that I would have made as much progress as I have without him.”
Proper Training.
Consistently & Diligently applied.
CONTACT ARETE
Contact
Email: alex@trainarete.com
Phone: 949-235-7571
Monday – Friday: 9am-7pm
Saturday: 10am – 2pm
1720 NW Lovejoy
Unit 109
Portland, OR 97209
